About Suede
The narrative-intelligence layer for AI answers
Suede is a full-stack AI visibility and narrative-intelligence platform for organizations whose reputation and core issues are shaped in AI answers. We monitor, measure, and help influence how AI assistants describe your organization, your issues, your competitors, and the people you represent, then turn that intelligence into the content and actions that move those answers.
Why we exist
Reputation is increasingly decided in AI answers
Policymakers, journalists, voters, buyers, and prospective students no longer start with a list of blue links. They ask ChatGPT, Gemini, Copilot, Claude, Grok, and Perplexity, and they act on the answer. For any serious organization, how those assistants describe you, your issues, and your industry is now a strategic and reputational stake.
That discipline has a name: Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO), the practice of shaping how AI assistants answer questions about you, the way SEO shaped search. Suede exists to give institutions a defensible position in that new arena.
We built Suede to monitor what AI is saying at scale, pinpoint the sources and signals that move those answers, and deploy agents that act on them, so a small team can shape its AI narrative without adding headcount. And we practice what we preach: this very site is built server-rendered, with structured data and answer-first content, so AI assistants can describe Suede accurately.
What we do
Three ways Suede moves the answer
One platform across the full AEO/GEO playbook: the intelligence that shows you what AI is saying, and the optimization and agents that change it.
- You
- Competition
- Allies
AI Monitoring
See what AI tells your audiences. Suede runs millions of persona-specific prompts daily through every major AI assistant and shows you exactly how they describe you, your issues, and your competitors: stance, sentiment, sources, and share of voice.
- B
FAQ page added (+7 pts)
AI Optimization (AEO/GEO)
Change the answer. When your citation rate slips or a competitor pulls ahead, Suede pinpoints the content, structure, and entity signals that get AI to cite you accurately and favorably.
- Analyzed the citation gapDone
3 under-cited topics found
- Composing relevant blog postIn progress
Drafting “The State of AI Visibility”
- Composing relevant blog postIn progress
Drafting “The State of AI Visibility”
Agents
Operate at scale. Suede's agents monitor narratives and draft the content and responses your team would do by hand, on a schedule or triggered the moment the story shifts.
Who we serve
Built for organizations whose reputation is decided in AI answers
We go broad across institutional communications and deep per vertical. Whatever your stake in the AI narrative, Suede is built for the way your team works.
Public Affairs & Policy
When lawmakers, journalists, and regulators ask AI about your issues, make sure the answer reflects your side, not your opposition's.
Campaigns & Advocacy
AI is already telling voters about your race, and what it says is persuasive and easy to sway. Win the narrative before the vote.
Corporations
AI builds your buyers' shortlist and briefs your regulators before you ever call. Make sure it recommends you, not a competitor.
Higher Education
AI is your applicants' new college counselor. Shape what it tells prospective students about your institution and your peers.
Founders
The team behind Suede
Suede Web Systems was founded by Perry Griffith and Harry Dubke to give institutions a defensible position in how AI assistants describe them.
Perry Griffith
Founder & CEO
Perry leads Suede's strategy and operations. He came to AI from finance, working as an analyst at Macquarie on investment reporting and financial modeling, and studied at the University of Virginia's McIntire School of Commerce. He's based in San Francisco.
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Harry Dubke
Founder & CTO
Harry leads Suede's product and engineering. A repeat founder and applied-AI engineer, he has built AI agents and tooling across several ventures, and earlier worked on multi-million-dollar government programs supporting democratic engagement across Latin America. He studied World Politics and Hispanic Studies at Hamilton College, with additional study at the London School of Economics and the Universidad de Buenos Aires.
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FAQ
Frequently Asked Questions
See what AI is telling your audiences
Book a demo and we'll show you live how the major AI assistants describe your organization, your issues, and your competitors today, and how Suede moves the answer.